Episode 93

Is Abercrombie's New Campaign Really So Body Positive?

Abercrombie & Fitch just launched a new inclusive, body positive marketing campaign around Fierce, their well-known fragrance. The campaign features 20+ notable people, including a few plus size folks. Can a campaign around a fragrance do anything for positive body image? We discuss.

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About the Podcast

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Heavy Conversation
Heavy Conversation discusses the issues plus size people deal with every day. From finding clothes that fit, to dating, to the myth that fat people can’t be active – we’re taking on each topic and offering tips and solutions.

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About your hosts

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Jody Koenig

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Bruce Sturgell

Bruce Sturgell is the Founder and Editor of plus size men's fashion and lifestyle site, Chubstr.com. Chubstr helps big guys and masculine folks curate their big & tall style through articles, photo shoots, videos, and an online shop offering sizes XL and up.